At Ckonecta we understand that there are many points that need to be taken care of when creating an online store, that is why you support yourself with these strategies that will help throughout the process so that your business grows.
By Ckonecta
For many years, electronic commerce, or e-commerce, has been growing at an immense speed in the global market. This is because businesses have a website to promote their products or services that turn their businesses into a virtual store, available and open at any time, every day throughout the year. That is why, in these times of quarantine, e-commerce has become the salvation for many businesses, since it was revealed that 55% of users have purchased a product or service online, all because they do not want to leave their home.
It is necessary to follow a series of steps so that your online store becomes reliable, safe and easy to use for the new customers or users who visit it. Emphasizing that this will help you to bring a good record and a good internal organization to the movement of the products and money that enter and leave the business. The steps you need to follow will be explained below:
- Define a product or service: The first step to follow when implementing a website to sell your products or services online is to define the type of product or service you are offering because not all products or services are susceptible to sell online. That is why it is really important to have in mind which type of user you are targeting within your website.
- Security: One of the most important steps is that your hosting provider (who will put your web page in a server) ensures a secure path for the transaction realized on your web page, to ensure that customer information is kept confidential and encrypted during and after transmission between the server and the user.
- Good Design: We can not forget to take care of the design of the site, since it works as a distinctive seal of other business, but one of the most important aspects is that it must have attractive spaces for offers or promotions that can be updated. Another important thing to define is the way that your final users will navigate through your website. Something else is that you also have to use photographs or images of your products or services that you offer, but be sure that there are articles that you have in stock to offer.
- Payment methods: The most common way to make an online payment is by filling a form where you enter the details of your credit or debit card. Although there are only some types of payment methods, you can also accept transfers, payments at convenience stores, banks, pharmacies, PayPal among others. The system generates a unique reference for each transaction.
- Reliable shipping: Actually, we have many mailing systems in the country, it is necessary to look for an option that fulfills the customer’s expectations, that is, that they deliver on time and the package arrives without damages. The users usually take this into consideration to continue shopping on your website.
After you finish taking care of that list, it is highly recommended promoting your online store. You can use the main search engines and online directories, like Google and Yahoo, or advertise yourself in social media creating strategies that target the public you want to reach. You should not forget that social networks are a complement of your website, not a substitution of your website.
Social media is subject to all kinds of changes that you can not control, from the way they handle your private information to the way that a pair of unsatisfied businesses can ruin your social media experience. You should use this tool to help your website, for example, share news, promotions, links to the site, update your status among many other functions.
Utility and originality must be the core of all strategies to promote your online activity. At Ckonecta we understand that there are many points that must be taken care of when creating an online store, that is why we support you with strategies that will help throughout the process for your business to grow. At this time, it is necessary to be present online so that people can continue consuming your products or services, not forgetting that, like conventional stores, it is necessary to promote the business so that new users and loyal customers find out about new acquisitions of business.
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